When it comes to ensuring that your website is optimized for search engine rankings, one key factor to consider is the quality of your copy. Copy is the written content on your webpages, and it plays a crucial role in determining how high your site will show up in Google search results.

However, simply having copy on your website is not enough. The quality of that copy is equally important, and one effective way to ensure that your copy is of high quality is by using a copy build over agreement.

A copy build over agreement is a document that outlines the process by which high-quality copy will be created for your website. This document will typically include details on the following:

1. Goals: This section will outline the goals of your website and the specific objective you hope to achieve with your copy. This could include increasing traffic, improving conversions, or enhancing user experience.

2. Audience: This section will identify your target audience and the type of content that will best resonate with them. This includes considerations such as tone, language, and style.

3. Research: This section will detail the research that will be conducted to understand your industry, competitors, and target audience. This research will inform the writing process and ensure that your copy is relevant and informative.

4. Writing process: This section will describe the actual writing process, including how the content will be structured, what topics will be covered, and how keywords will be incorporated for SEO.

5. Revision process: This section will detail the revision and editing process, including how feedback will be incorporated and how final approval will be obtained.

Using a copy build over agreement ensures that all stakeholders are on the same page when it comes to the goals, audience, research, writing, and revision process. This helps to ensure that the resulting copy is of high quality and achieves the intended objectives.

When it comes to optimizing your website for search engine rankings, high-quality copy is essential. By using a copy build over agreement, you can ensure that your copy is crafted to meet the needs of your audience and achieve your goals, while also being optimized for SEO.